As a real estate photographer in Melbourne, the goal is not only to sell the homes but also to sell oneself as an agent who can deliver the best results for their clients. The use of professional real estate photographers in Melbourne is a crucial aspect of selling oneself as a high-quality agent, even when homes are selling rapidly. This article will outline three reasons real estate agents need professional photographers, and how it can help them stand out in a crowded market.
Reason #1. Your brand is defined by your marketing
The way that potential clients perceive real estate agents is essential in the competitive real estate market. Marketing campaigns play a vital role in defining an agent’s brand, and the use of amateurish photos can negatively impact how potential clients view the agent. While amateur photos may not impact the sale of a home in a hot market, they can certainly impact the assumptions that potential clients make about the agent.
On the other hand, using magazine-quality photography to showcase listings makes an agent stand out in the crowded market. Sellers looking for an agent to sell their home will choose the agent that made their listings look as amazing as possible, given what they had to work with. Using professional photos, agents can create a brand that reflects high quality and professionalism, which can lead to higher levels of trust from potential clients.
Reason #2. It’s not for now but for later
Homes might be selling within days or even hours of hitting the market, but the property market is subject to change. Listings will dry up, and homes will take longer to sell. The real estate photographer Melbourne market is cyclical, and when the market changes, home sellers are going to be much more selective about which agent they hire.
Sellers look for agents online, and the first thing they notice is the agent’s sales history. They scroll through previous listings and look at the photos, videos, and other details provided by the agent. If the photos don’t look good, then the seller is likely to move on to the next agent. The quality of photos matters in differentiating oneself from the competition.
Sellers also dig into the numbers, such as the agent’s sales history, how long it takes to sell a home, and what price is achieved. In a hot market, these numbers can look similar, so the seller goes back to the marketing approach taken by each agent.
The quality of photos is essential in helping sellers decide whether they want to work with an agent. If the photos don’t look good, they’re likely to move on to the next agent who can offer better-quality photos. By investing in professional photography, agents can ensure that their listings stand out, even in a highly competitive market.
Reason #3. Sellers talk
Word of mouth is a powerful marketing tool in the real estate photographer Melbourne,Imagine a conversation happening between a recent seller and their neighbor:
Sara: Congratulations on the sale of your home! How did things go for you?
Jill: It was great! I mean, obviously, the market is super hot at the moment, so it was no surprise that we sold in three days. Even so, we were really impressed with our agent.
Sara: Wow, that’s fantastic! Which agent did you use?
If Jill was impressed with her agent’s marketing and the quality of photos, she would be more likely to recommend the agent to her friends and neighbors. Word-of-mouth recommendations can lead to a steady stream of new clients, which is why it’s essential for agents to invest in professional photography to ensure that their listings are impressive enough to generate positive word-of-mouth referrals.